Meta ads, done properly
Meta ads that keep your budget safe and your strategy sharp.
(and your laptop on the desk, not out the window)
For coaches, course creators and service providers who are tired of guessing what's working and what's quietly setting fire to their ad budget.
10 years managing Meta ads• Millions of impressions served• Hundreds of campaigns launched
As seen in the wild
Most clients come to me after...
- Boosting posts because someone told them to
- Watching three YouTube tutorials and now feeling more confused than when they started
- Being told their pixel needs "warming up"
- Spending money on ads but having no clue whether they're actually working
- Receiving reports full of charts but no actual answers
Sound familiar?
Good. You're in the right place.
The person behind the numbers
Hi, I'm Jenna.
And contrary to popular belief, successful Meta ads aren't built on luck, hacks or whatever some bloke on YouTube is shouting about this week.
They're built on data.
The boring stuff.
The click-through rates.
The conversion rates.
The numbers everyone ignores while they're busy changing audiences for the sixth time this week.
I've spent the last 10 years helping businesses turn Meta ads into a predictable lead generation channel without wasting months guessing what needs fixing.
Most days you'll find me with a cup of tea, Ads Manager open, and far too many tabs on my laptop, figuring out whether the problem is actually the ads... or whether the ads are being blamed for something they didn't do.
Because surprisingly often, they are.
My job isn't to make Meta ads feel more complicated. It's to make them make sense.
To find the bottleneck.
To spot what's working.
To stop you wasting budget on things that were never going to work in the first place.
Because when you know what the numbers are telling you, the next decision becomes a whole lot easier.
The numbers matter
Pretty graphics are nice.
Viral reels are nice.
Having a strategy backed by actual data is far better.
When I look at an account, I'm looking for:
- Where the money is leaking
- Which ads deserve more budget
- Which campaigns should be turned off
- Whether your cost per lead is actually healthy
- Whether your ads are the problem (spoiler: usually not)
The goal isn't more clicks. The goal is profitable results.
Ways to work with me
Pick the level of hands-on that suits you.
Meta Ads Management
For established businesses ready to hand over the ad account and stop second-guessing every decision.
Without you needing to spend your evenings inside Ads Manager.
Campaign Build
Launching a lead magnet, webinar, challenge or masterclass? I'll build the campaign properly from the start so you're not trying to figure it out at midnight before launch day.
Ads Clinic
Got a Meta ads problem that needs solving? Bring your account. Bring your questions. Bring your mild panic. We'll work through it together.
What clients actually want
It's rarely "more leads."
What they really want is confidence.
- Confidence that tracking is working.
- Confidence that the numbers make sense.
- Confidence that they're not wasting money.
- Confidence that someone competent is keeping an eye on things.
That's the bit I help with.
Free stuff for the data-curious
Not ready to work together yet?
Start here.
Useful. Practical. Worth your time.
Your ads don't need another random tweak.
They need a strategy.
And probably someone who's willing to look at the numbers before changing things.
Let's start there.
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Free Quiz
Are you ready to run ads?
Answer 20 honest questions and get your readiness score out of 100, plus the three things to fix before you spend a penny on ads.
Take the quizTakes about 2 minutes · Free
I motivate individuals to transform their lives by mindfulness & sharing wisdom for self development.
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Let’s get to know one another…
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including.
Work with me
I’m a business strategist turned soulful entrepreneur and coach.
Here’s how i can help
Private Coaching for you & your business
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took.
Online Marketing: Grow your online business
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took.
Web Development for your business
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took.
Online Marketing: Grow your online business
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took.
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The hardest skill you need to master to hit 6 figures
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